Ubisoft Defends Microtransactions, Saying They Pay For Assassin's Creed Updates
By Darryn Bonthuys
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Auto-posted by TMGClan NewsBot
By Darryn Bonthuys
Microtransactions have become a standard part of video games, albeit one that is still heavily criticized to this day. Cosmetics and new DLC form the bulk of these quick purchases, which are typically introduced as optional preorder and post-launch content that complements a video game. One such game that sells cosmetics is Assassin's Creed Shadows, and associate game director Simon Lemay-Comtois recently spoke about how these items have provided vital post-launch financial support.
"Microtransactions, for all the flak it gets, it allows us to do the Isu stuff, the quest stuff, the parkour updates, all of it," Lemay-Comtois said to IGN, arguing in favor for DLC. Assassin's Creed games don't operate in a vacuum when it comes to optional extras, as almost every AA and AAA released these days offers some form of additional content that you'll have to pay extra for. Call of Duty is notorious for its crossover skins, fighting games like Street Fighter 6 regularly release new characters to play as, and premium in-game currencies bought with real-world cash are very common.
Assassin's Creed Shadows has received substantial free content since its launch earlier this year, and it recently received a major update. This added a new crossover with the hit anime series Attack on Titan, a new quest titled The Puzzlement, and Corrupted Castles will offer more variety, all for free.
The Assassin's Creed series "exceeded" Ubisoft's expectations for its latest quarter, and the company's deal with Tencent to invest $1.2 billion in its new Vantage Studios subsidiary is about to close. The next big update from the French publisher will be in January 2026, when it reveals more details about its new operating model, built around "Creative Houses" designed to spearhead development of its key franchises.
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