[News] We've Never Seen Anything Like Switch 2's Sales Before

We've Never Seen Anything Like Switch 2's Sales Before
By Eddie Makuch

Circana has released its latest monthly sales report, revealing which games and hardware sold the best during October 2025. Battlefield 6 topped the software charts and Nintendo's Switch 2 came out on top for hardware.

According to Circana, the Switch 2 sold 328,000 units in the US in October. It's now pacing ahead of the original Switch by 68% and is also ahead 3% of the PlayStation 4's "previous record velocity" for sales.

The Switch 2 helped lift US hardware sales in October to $351 million, which was up 36% year-over-year. The Switch 2 did so well it offset the year-over-year declines experienced by the original Switch (down 52%), Xbox Series X|S (down 37%), and PlayStation 5 (down 22%).

Nintendo's own official sales data for the Switch 2 showed that the console sold more than 10 million units by the end of September, which is when the company's latest quarter ended.

The Switch 2 launched in June and is now entering its first holiday season. Nintendo's own official Black Friday/holiday discounts do not include any price drops or extra bundles for the system itself, but dozens of Switch 2 games are on sale.

As for Circana's report on game sales in October, Battlefield 6 had a record-breaking debut and quickly became 2025's best-selling game overall in the US.

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