[News] Xbox: "Price Increases Are Never Fun For Anybody"

Xbox: "Price Increases Are Never Fun For Anybody"
By Eddie Makuch

Microsoft is raising the price of Xbox Game Pass Ultimate and PC Game Pass, and the company has now attempted to defend the hikes.

Speaking to The Verge, Microsoft director of gaming and platform communications Dustin Blackwell said, "We understand price increases are never fun for anybody, but we're trying to reinforce by adding more value to these plans as well."

He added: "It's something we don't take lightly, and we're listening to the feedback of players and the community to try to provide them with more of what they’re asking for."

For Game Pass Ultimate, Microsoft added more benefits to the membership like Fortnite Crew and Ubisoft+ Classics, along with improved streaming for Xbox Cloud Gaming. The membership rate is going up to $30/month, from $20, representing a 50% price hike. You should not pay $30/month for Game Pass Ultimate right now, though, as many retailers have not raised prices.

For PC Game Pass, the price is going up from $12/month to $16.50/month, and one of the new perks is access to around 50 more Ubisoft games. PC Game Pass will also continue to get Microsoft's new releases on day one just like Game Pass Ultimate.

The Game Pass price hikes came just after Microsoft raised prices on Xbox consoles in the US yet again.

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